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From the eyes of Ron- Your Average Working Man
Exactly a year ago, it had been a regular day at work for Ron. He had managed to make three buses right on time, as usual, from his home to work. It was the same route till 4th Avenue, after which he had entered a different building to start his new job at iCaravan. It had been tough leaving his old job behind, but iCaravan commanded a certain respect to it. Reputed as the best carmaker worldwide, it couldn’t compare to his old job as a Product Specialist in Van Kinyl.
Character Carousal
Now, exactly year later, Ron wasn’t a guy you could trace any regrets in. He liked this company.
He came in everyday sharp at 8 am and began his work in the marketing department of iCaravan. He was not the head, but he had no complaints- well not much more than the occasional, “I don’t care for the filter coffee this office provides.” Ron’s decisions were heard out at the meetings and were given a fair trial. His boss was pretty reasonable and the salary was very agreeable.
iCaravan cared for its employees as it cared for its cars. Ron had access to ample leaves and other facilities. You could count on iCaravan to hook its employees up with sweet deals on the perfect cars it produced.
iCaravan’s only aim was to please the world around it. And its world revolved around its customers. The employees were their very first customers, even before the cars had rolled out on the streets. Being a part of the iCaravan family meant being envied. Ron reveled in that feeling of envy; being the subject for once instead of the reciprocator, as was the case at his former job.
For an organisation to exist in sync with society, it has to have a due care for the society. iCaravan cared for its cars, as well as for its external customers. It worked hard to manufacture and gift the society with the most efficient cars in terms of fuel and environmental friendliness.
Another factor iCaravan has always taken into serious consideration the ramifications the selfish functioning of the organisation has on the environment. It understood how global warming, aquatic pollution and the sorts are just the tip of the iceberg and these are having implicit but deep relation with unethical functioning of the bigger corporates.
An Appeal
iCaravan has attempted to balance out the efficiency, cost and pollution factors in all of the vehicles it rolls out to the public. It has plans to go green and build a factory solely powered by solar energy in Thailand by mid 2016, the largest of its manufacturing plants. Such a factory would need a significant amount of initial funding to support, but over the long run, it would pay both the company and the environment back in spades.
On the social front, iCaravan is especially vigilant about the processing and reusing of the waste they produce. Air damage is carefully controlled and the disposal of the waste is confined to secluded areas designated for the same. The company has so far contributed largely to the preservation of corals and other endangered aquatic life. Other than that, it primarily funds stem cell research targeted towards cancer cure.
What happens next?
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